" …an elite, narrative-driven aesthetic that completely breaks away from traditional, functional beauty commercials."

Adweek

A global 360 campaign convincing women to kill their old hairdryers to make room for the ghd Aura

“It's classy because it all works superbly together: the direction, the production design, the wardrobe... the craft that's gone into the ad alone lets you know this is one great product. And a waiting list? Genius. Who'd have thought it would be all for a bloody hairdryer?”

David Reviews *****